In today’s world, marketing and advertisements are cluttered and busy. With so much information being thrown at us every day, how are you supposed to put out strong marketing strategies that actually catch people’s attention?
According to Ben Guttmann, author of the forthcoming book Simply Put, the answer is simple, clear messaging that doesn’t try too hard. Ben is here to talk about his start in marketing, his five-part framework for simplicity, and more. This week, episode 196 of The Digital Agency Growth Podcast is about simplicity!
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“Data is great for validating your stuff but doesn’t work as your guide. You have to put kind of the human element back in.”
Ben Guttmann on The Digital Agency Growth Podcast Episode 196
In this episode of The Digital Agency Growth Podcast, Ben Guttmann shares the importance of using clear messages in your marketing and actionable steps you can take right now to land on the right marketing strategy.
In this episode, Dan and Ben discuss the following:
- Why you should ban the word ‘help’ from your copy and message.
- How the industry is changing and how it influenced Ben’s decision to sell when he did.
- Why we trend to complexity and how we can avoid it.
- Ben’s five-part framework for simplicity.
Today’s Guest:
Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He’s an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is a former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.
Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!
Learn more about The Digitial Agency Growth Podcast at https://salesschema.com/podcast/ and Smart Pricing Table at https://www.smartpricingtable.com/dag
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