Marketing, as we all know, is a fast-paced world that is changing all the time. And if the tech industry has taught us anything, it’s that innovation in fast-paced environments is essential to keeping a company afloat. Marketing innovations that think outside the box can set an agency up for success.
Today, Alyson Griffin is here to talk about all that and more. This week, episode 187 of The Digital Agency Growth Podcast is about Alyson Griffin’s 25 years of marketing innovation at State Farm, Intel, and HP!
In this episode of The Digital Agency Growth Podcast, Alyson Griffin shares the importance of understanding the agency’s perspective when you’re on the client side of the equation and actionable steps you can take right now to stand out as an agency to large brands looking for new talent to work with.
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Agencies are always in a tough spot. Because even if they have decades-long experience with the brand, there are things they just don’t have ready information about. An agency can try to be integrated, but it’s only as integrated as the client allows.
Alyson Griffin on The Digital Agency Growth Podcast Episode 187
In this episode, Dan and Alyson discuss the following:
- How Alyson got started in the agency world and transitioned out.
- Agencies make a great “training ground” for those newly out of school and in junior roles.
- The importance of creating a user experience and getting your brand out in an interactive way.
- The origin of “Jake from State Farm” and its excellence as a marketing tool.
Today’s Guest:
Alyson Griffin has over 25 years of experience leading Marketing and Global Brand & Thought leadership teams for top technology brands, HP and Intel. During her tenure, she was credited for curating “first-of-their-kind” immersive experiences that traversed technology with art, influencers, gaming, and music. Now, as the Head of Marketing at State Farm, Griffin has been entrusted with the critical charter of revolutionizing the 100-year-old brand through the lens of future-forward marketing initiatives, such as designing the brand’s inaugural metaverse footprint.
Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!
Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and Smart Pricing Table at https://www.smartpricingtable.com/dag
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