It’s common for merging and acquisition to be on an agency owner’s mind from the very beginning, even if it is not part of their original goals. Even if you find yourself still wanting to scale your business before selling, it’s never too early to start taking steps that will make the M&A process easier down the road. Jonathan Baker is here today to share how the M&A landscape looks right now, what factors into valuation decisions, the importance of patience in the process, and more. This week, episode 231 of The Digital Agency Growth Podcast is about preparing your agency for a successful acquisition!
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In this episode of The Digital Agency Growth Podcast, Jonathan Baker shares the importance of patience in the M&A process and actionable steps you can take right now to start preparing your agency for acquisition, well before valuation.
In this episode, Dan and Jonathan discuss the following:
- COVID’s impact on agency goals due to vulnerability.
- Focusing on a few key lead generation activities instead of spreading yourself thin.
- The importance of patience in the M&A process.
- Challenges that can ruin a deal last minute.
Jonathan Baker is the Practice Lead of the M&A practice at Punctuation, a small consultancy focused exclusively on servicing creative, digital, and marketing services firms. After starting his carrer in marketing strategy and positioning, Jonathan left in 2011 to pursue his own business, Monday Night Brewing. Along with two business partners,he has grown the craft brewery to five locations and nto one of the largest craft breweries in the nation by volume. My focus has been on marketing, sales, and taprooms. Jonathan recently stepped out of the day-to-day at Monday Night to work with his father David to grow Punctuation.
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