We all know that trends in everything, especially marketing, come and go quickly. But just because a certain style or type of marketing isn’t in vogue in 2024 doesn’t mean it isn’t worthwhile. With the marketing landscape moving at a fast pace, it can be helpful to look at past techniques to see what worked in the past and how you can apply it to your business today.
Mike Brevik, Owner and Chief Marketing Officer at Cyberdogz is here today to share what he’s learned in his 20+ years in the industry about branding your business at any stage, using nostalgia as a marketing tactic, and more. This week, episode 224 of The Digital Agency Growth Podcast is about guerrilla marketing, nostalgia, and building a unique agency culture!
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In this episode of The Digital Agency Growth Podcast, Mike Brevik shares the importance of carrying your branding through all of your marketing efforts and actionable steps you can take right now to successfully utilize guerrilla marketing for your business.
In this episode, Dan and Mike discuss the following:
- Why branding is not the be all, end all of your marketing practices.
- The 80/20 rule of conventional versus unconventional marketing.
- The importance of hiring flexible people willing to try the unusual.
- Leveraging nostalgia in your modern marketing efforts.
Mike Brevik is a Brand and Marketing Strategist who partners with startups and well established companies to grow their professional brands. With 20+ years in the print, creative, and marketing industry, Mike spent over a decade of that time leading and building eCommerce solutions, Social Media strategies, and everything in between for two of the Midwest’s largest retailers. Building relationships is key to Mike’s approach and has enabled him to work with several premier brands from Nike, to Jordan, to Under Armour, to Harley Davidson, and many more along the way.
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Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at https://salesschema.com/takecharge
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Brand Retro with Cyberdogz podcast
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