All too often, agencies rely too heavily on referrals to scale their business. Without spending time defining your brand and creating a sales process built on stories and relatability, growing your agency will be more complicated than it needs to be. My old friend Kalle Mobeck is here today to talk about how you can improve your sales process, scale your agency more quickly, and more. This week, episode 201 of The Digital Agency Growth Podcast is about scaling an agency to $10M in four years, a storytelling-based sales process, and the AI-marketing revolution!
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“Humans don’t like change. But if you learn to use tools like AI that are changing your profession, you will be able to adapt as technology and job roles change and even find new opportunities in jobs that don’t exist yet.”
Kalle Mobeck on The Digital Agency Growth Podcast Episode 201
In this episode of The Digital Agency Growth Podcast, Kalle Mobeck shares the importance of leveraging existing networks when hiring for an agency and actionable steps you can take right now to build rapport with prospective clients using storytelling.
In this episode, Dan and Kalle discuss the following:
- Hiring great people with a shared vision is key to success, especially when bootstrapping.
- The room for innovation in the influencer space, particularly in the measurement and use of AI.
- AI in marketing and its potential for profitability.
- The importance of storytelling in pitches, rather than relying solely on slides and data.
Today’s Guest:
Kalle Mobeck is the Sales Director at one of the most impactful performance marketing agencies called Twigeo. Before that, he was the CEO of the agency Relatable which grew from 0 to 10M dollars in revenue in 4 years (bootstrapped). Today he shares his knowledge as a commercial advisor for agencies & martech companies.
Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!
Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and Smart Pricing Table at https://www.smartpricingtable.com/dag
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