The current financial uncertainty has been on everyone’s mind lately, especially agency owners. It looms in the back of our minds while we’re trying to keep up with the changing agency landscape and focus on growing our projects.
Tom Sullivan is here today to talk about his 30 years of experience in the marketing agency space and the changes it’s seen. He also talks about getting through tough financial times, having had his company survive the 2008 recession. This week, episode 192 of The Digital Agency Growth Podcast is about agency growth, acquisition, and thriving in a recession!
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We’re committed to our people that if the economy goes down, they don’t need to worry. We encourage them to stay focused on growing our business. We focus on what the plan is, where the opportunities are, and how we will invest. Then we reorient.
Tom Sullivan on The Digital Agency Growth Podcast Episode 192
In this episode, Dan and Tom discuss the following:
- Tom’s experience transitioning from a ‘Mad Man’ era agency into a modern agency over the last 30 years.
- What it was like to run an agency through the 2008 financial crisis, and what Tom and his team learned and are employing now.
- Becoming a pro-social impact agency and how it affects company culture.
- Developing acquisition as part of your growth strategy.
Today’s Guest:
Tom Sullivan is the CEO and senior partner of Princeton Partners and Princeton Partners FSG (Financial Services Group), where they help community banks and other financial, health and consumer-focused organizations to accelerate their growth and increase their mission impact. Princeton Partners creates value, ROI and higher success rates by combining the marketing, creative and digital media expertise of agency pros with client-side experts and consultants from the banking, financial services, health and consumer sectors. Tom has had the privilege of working with over 30 financial institutions and healthcare and wellness-focused organizations, creating a positive impact for people through innovative national programs.
Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!
Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and Smart Pricing Table at https://www.smartpricingtable.com/dag
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