In this wide business world, there are many ways to build a high-profit agency. Different strategies and tactics will work for different people, and there are consultants everywhere that are trying to sell you on their proprietary “secrets”. So how DO you build a high-profit agency in a sustainable way? And how do the concerns vary as you increase your revenue? Raul Hernandez-Ochoa is here today to talk about all that and more. This week, episode 184 of The Digital Agency Growth Podcast is about building a high-profit agency!
In this episode of The Digital Agency Growth Podcast, Raul Hernandez-Ochoa shares the importance of creating ‘stickiness’ to keep your clients from leaving and actionable steps you can take right now to position your agency for exponential growth.
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Productizing is taking a service or a deliverable that you already have, and getting 80% of it when a client comes through that it’s systematically going to be delivered, and the 80% being the 20% of customization.
Raul Hernandez-Ochoa on The Digital Agency Growth Podcast Episode 184
In this episode, Dan and Raul discuss the following:
- J-curve growth versus staircase growth.
- The steps of scaling sustainably as your agency grows.
- What is productizing and how it can help you streamline your sales funnel.
- Predictions on how AI can help the agency leader as a co-pilot consultant.
Today’s Guest:
Raul Hernandez-Ochoa is the founder of Do Good Work, a digital growth consulting practice that helps bootstrapped digital marketing agencies design profitable growth & operations to scale their impact. He has also helped design marketing and sales teams that have produced millions in revenue, designed revenue teams that produced $50M in sales, and been responsible for over $25M in direct response ad spend and led teams across 12+ time zones.
Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!
Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/
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