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Jason Swenk is the host of The Smart Agency Masterclass, the #1 Digital Agency Podcast. He has literally written the book for growing an agency from nothing to two 8 figure agencies, and is one of the most renowned and sought out advisors to agencies worldwide. Previously he founded and sold his own agency after working with brands like AT&T, Hitachi, Lotus Cars.
Some things we covered:
- The Three Pillars of new revenue.
- Scale as long-haul sailing.
- Positioning – finding where the vertical and horizontal meet.
- The acquisition nitty gritty – ideal multiples and KPIs.
- What Jason wishes he knew before selling his agency.
- The importance of self-awareness and purpose.
Smart Agency Masterclass on iTunes