Is there a magic formula for growing your agency? Today’s guest, Drew McLellan, who comes with nearly 30 years of experience, seems to suggest so. But a formula is NOT a magic bullet.
Drew, more than anyone else I know, stays relevant and practices what he preaches by simultaneously running an agency while consulting with agency owners through his organization The Agency Management Institute. Drew and his team’s mission is to challenge good agencies to become even better.
What You Will Learn:
- Drew’s background and how he got involved in the marketing and ad space from a young age.
- Big shifts in ad landscape over his 30 years in the business.
- Why vertical specialization is important and how agencies should approach differentiation.
- Why Business Development needs to stop being a waiting game and become a daily activity.
- Ways new agencies can build a viable sellable business.
- The remote work experience and how Drew sees it panning out in the future.
- Drew’s take on the award game.
Links and Resource from This Episode:
