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Jonathan Soares joins us today to discuss the growing trend of brands bringing services in-house and what agencies can do to continue to lend value and remain relevant.
Jonathan started Agency Labs as the behind-the-scenes development dream partner to a multitude of agencies, and they help clients plan and launch their websites, microsites, campaigns, and mobile applications.
Jonathan and his team’s perspective is interesting because they get to be the fly on the wall as an outsourced third party with a big stake in the pitch. Since 2011, they’ve built more than 500 websites, mobile applications, and custom software for agencies.
What You Will Learn:
- Common traps to avoid to make sure that you’re maximizing long term benefit of your salespeople.
- How to garner opportunities by being casual as opposed to stuffy.
- Case studies of agencies building interesting things instead of filling orders.
- The power of niche: specific examples of agencies that have grown massively from becoming specialized.
- The new pros and cons of the wide-range agency model.
- How to get the client in the door as a value-added partner.
- The importance of having tough discussions up front.
- The ideal sales process: why the person closing the deal should NOT be the same person involved in the day-to-day.
- How to deal with seasonality and use perceived downtime to move your process forward.
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