Building a strong client base is a significant goal for any agency to continue to scale. However, acquiring new business is not a one-size-fits-all situation in the agency space. Business development comes in many shapes and sizes, and what works for a ten-person team likely won’t be as effective for a 100-person company.
A friend of the show, Jody Sutter, is here this week to talk about her experiences in business development, the four business personalities, overcoming the fear of sales, and more! This week, episode 233 of The Digital Agency Growth Podcast is about unlocking the secrets to building a thriving new business culture for your agency.
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In this episode of The Digital Agency Growth Podcast, Jody Sutter shares the importance of defining the agency’s new business ecosystem, including its promise to clients and actionable steps you can take right now to break down the hesitancy in embracing sales, particularly the fear of rejection.
In this episode, Dan and Jody discuss the following:
- The importance of taking consistent action and being willing to try different approaches.
- Jody’s four business personality roles and how they approach business development.
- Moving past rejection and onto the next business opportunity without deterring the agency.
- Building systems for long-term sales success.
Don’t forget to check out Jody’s book, A Small Agency’s Guide to Winning New Business: 8 Steps to Winning More of the Right Kinds of Clients on Amazon.
Jody Sutter is the owner of The Sutter Company, a business development coaching and advisory firm, and the inventor of the BUILD WIN SCALE™ system, a step-by-step process designed to help leaders of small marketing agencies identify and activate their natural talents for sales and marketing, leading to a sustainable approach to winning new business. She started The Sutter Company after more than two decades of running business development teams for agencies, large and small and spanning a diverse list of disciplines. They’ve included R/GA, OMD, Havas Media and The VIA Agency. Equal parts storyteller and problem-solver, she knows how to prescribe the tools and techniques that are right for your agency to get your prospects to say “yes”.
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Learn more about The Digitial Agency Growth Podcast at https://salesschema.com/podcast/ and our Video training at https://salesschema.com/takecharge
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