It was a journey getting my first book out the door. I never thought I could condense 4+ years of experience into any reasonable bite-sized quantity, much less a 20k-word Kindle book (paperback coming soon). I started with a convoluted format (steps, chapters, numerous bullet points…). After valuable criticism, I cleaned things up and honed in on a succinct step-by-step approach. After making headway, I left my job and went on the road, traveling for three months through Vietnam, Cambodia, Thailand, Myanmar, and Indonesia. Aside from a few cafe working sessions in Saigon, the travel, however amazing, threw a wrench in the gears. Back stateside, I hunkered down and spent three days formatting things (an undertaking I wouldn’t wish upon my worst enemy). Finally the book is out of the oven.
Id Cafe, my favorite in Saigon.
What the Book Is
The book is a strategy for selling better, delighting customers, and keeping stress at bay. It’s composed of 102 straightforward steps. It’s based on my experience selling to and managing accounts for a large and diverse client roster, one that includes fortune 500’s, tech startups, ad agencies, and Hollywood production companies. Among many other things, the steps cover how to manage your time, defuse tension with unhappy customers, sell by asking powerful questions, leverage a suite of tools and apps, farm new business like a pro, and approach networking with the right mindset.
Who the Book is For
The book is titled “Mastering Account Management” because that the role I know, and it’s a common situations where professionals sell and manage customers. Suffice to say, the role has different definitions in different situations.
That being said, I wrote the book for others as well. You will get major value out of it if you’re a business owner in a client services field, a boiler room-inhabiting sales shark, a customer experience person at a software company, or one of the many other roles that entail understanding customer and/or prospect needs.
Who the Book is NOT For
It’s probably not the best fit for those who focus on many anonymous customers. If you rarely deal with your customers on a first-name basis, then I would look to a different resource.
You can learn more about the book here, or you can Buy it on Amazon. Hope you enjoy!
