A unique point of view is essential to hooking your audience and getting new clients. This week, episode 168 of The Digital Agency Growth Podcast is about B2B Demand Generation.
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In this episode of The Digital Agency Growth Podcast, Deanna Shimota shares the importance of finding your definitive point of view and actionable steps you can take right now to develop a demand generation strategy tailored to your B2B business.
In this episode, Dan and Deanna discuss the following:
- The benefit of an agency leader with both the corporate AND agency perspective.
- The definition of demand generation and how it differs from lead generation.
- Where to focus your marketing time and money in demand generation.
- How developing technologies may change the marketing game – and what to be skeptical about.
Today’s Guest:
Deanna Shimota is the CEO of GrowthMode Marketing. Deanna has made it her mission to know everything about B2B marketing. She’s on top of every tech trend and social media modulation. And while she skates on the cutting edge of marketing innovation, Deanna stays grounded in a foundation of solid marketing principles. She’s used her skills and expertise to catapult multiple technology companies into high-growth mode.
Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!
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Chapter Markers:
00:00 Deanna Shimota on B2B Demand Generation
5:15 B2B strategies to create demand
13:46 Deciding what to do when onboarding a client
19:26 A unique point of view around B2B Demand Generation
24:39 Deciding how to spend your time when creating demand
30:09 The third pillar of Deanna Shimota’s unique point of view
37:09 Why people don’t want to be forced into a sales process
45:18 Incorporating this into your email outreach and copywriting
